A possible audience of more than 90 million people. This is, according to Forbes, the number of users who will use augmented reality in 2023.
Virtual trade shows in the Metaverse are an activity that could play a key role in the global economy in the not so distant future. One of the epochal changes that the pandemic has brought about is precisely that it has given a decisive acceleration to virtual events. The development of the Metaverse is a direct consequence of this.
The natural evolution of “remote” trade shows is represented by an immersive experience, which does not represent the simulation of something already known in the “real” world, but an experience as different as possible, but concrete at the same time. .
What are virtual trade shows?
A virtual trade show is more than just a website illustrating an event. On the contrary, virtual fairs can represent an opportunity for companies to expand their market. It should be emphasized, however, that the economic investments are not weak, especially at the beginning.
Just think of the possibility for each visitor to a lounge to have a default personal folder when entering the lounge, in which he can download brochures and information of all kinds. And, mind you, it’s not just about the convenience of not having to carry paper bags of flyers to every room: it’s about having data at the click of a mouse and being able to store it anywhere. a really useful way and to be able to consult them easily at any time.
You can also imagine being able to view the products of your b2b companies in 3D without having to go to the company in question for a first location.
What companies need to change their mindset
It is therefore necessary for companies to first change their mindset, the content to be created must be designed to be increasingly usable even from a distance, with a view to user-friendliness: the watchword must be ” experience “. This is also possible through the use of NFT: non-fungible tokens will certainly be at the center of part of the exchanges of the living rooms in the Metaverse or, as happens in certain places of leisure in the virtual universes, they will be used as entry ticket.
How much does it cost to invest in virtual trade shows?
It is impossible not to reflect on the costs that these new strategies will entail. So what to do? It is undoubtedly necessary to concentrate on the investments which go in the direction of a new marketing. In a sometimes even visionary direction. Because while it’s true that virtual trade shows won’t completely replace traditional trade shows, we need to be ready when they start.
Considering the massive investments that companies of Meta’s caliber are making in the Metaverse, it’s not hard to speculate that this moment could arrive very soon. And it’s not just a question of being “present”, of raising your flag to say “I’m here”. We talk about the Metaverse today in the same way that we started talking about the Internet in the early 1990s. Which is already an indication of the scope of the phenomenon.
Author: Simon ArmatolMetaverse Expert, Premium Rank
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