Trends-Tendances is committed to sustainable development - Economic Policy

Trends-Tendances is committed to sustainable development – Economic Policy

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Business investment has progressed in all areas: renewable energies, storage, electric mobility, nuclear, hydrogen, etc.

Roularta, publisher of Trends-Tendances magazine, is committed to the planet. The company is launching a campaign called “Roularta cares” this week and adopting some thirty actions to contribute to four of the 17 United Nations Sustainable Development Goals: this will go through “quality education” via quality information, but also by climate neutrality by 2040. Adopted in 2015, the United Nations agenda is considered a “dream program” by climate activists. “As a media company, it seemed particularly important to us to set a good example, emphasizes Xavier Bouckaert, CEO of Roularta. We have an important societal mission and…

Roularta, publisher of Trends-Tendances magazine, is committed to the planet. The company is launching a campaign called “Roularta cares” this week and adopting some thirty actions to contribute to four of the 17 United Nations Sustainable Development Goals: this will go through “quality education” via quality information, but also by climate neutrality by 2040. Adopted in 2015, the United Nations agenda is considered a “dream program” by climate activists. “As a media company, it seemed particularly important to us to set a good example, emphasizes Xavier Bouckaert, CEO of Roularta. We have an important societal mission and we are convinced of the importance of acting in the face of global warming. States cannot do this alone. Trends-Tendances will launch in May a new annual prize, called Impact, to devote six projects of companies committed to these United Nations Goals. His influence, we hope, will be as important as that of the Manager of the Year. This distinction intends to promote the action of the distinguished companies but must also serve as an example to amplify the movement. If Trends-Tendances supports entrepreneurship more than ever, vital to turn around Wallonia and Brussels, it also puts itself at the service of a virtuous economy. All the titles of the Roularta group will put even more emphasis on content linked to the economic and environmental transition, as Trends-Tendances already does on a regular basis. Special operations are scheduled. Le Vif, for example, is relaunching its annual initiative “In May, mowing stopped” to encourage citizens to preserve biodiversity in their garden. The environmental revolution necessary to avoid global warming is an even greater challenge than the industrial revolution of the 19th century. If the States fix the framework and subsidize, if the citizens are major actors of the change, the companies have major financial and industrial levers to allow a changeover of scale. The action is ongoing. In 2021, highlighted at the start of the year BloombergNEF (BNEF), business investments reached a total of 755 billion dollars, up 27% compared to 2020. They progressed in all areas: renewable energies, storage , electric mobility, nuclear, hydrogen, etc. “My conviction is that a company will only last if it integrates sustainability into its strategy, said Ilham Kadri, CEO of Solvay, on March 28 in front of an audience of passionate students from the Louvain School of Management. We’re not supposed to go back to the Middle Ages. In my opinion, it’s even the opposite. It’s an opportunity for the century to come.” At a time when crises are piling up, from the pandemic to Ukraine and inflation, the energy transition is more essential than ever. The climate issue transcends everything. “We are going through a horrible geopolitical crisis which has no precedent except the Second World War, regretted Grégoire Dallemand, CEO of Luminus, during a recent Trends Talk, our weekly program on Canal Z. We are living through a terrible energy crisis for the consumers and a climate crisis that we must urgently address. The solution to all three crises is the same: reduce our total fossil fuel consumption and massively electrify society.” On the way.

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