Instagram releases its first Trend Report edition. The report is based on the analysis of the topics that will interest Gen Z in 2022.
The first edition of Instagram’s analytics report
The report, based on a survey by YPulse, reveals the popular themes likely to be all the rage with Gen Z in 2022. 1,200 social media users in the United States, all aged 13 to 24 years old were questioned. Instagram tries to better understand users and their desiresthe network states as follows: “We tapped into the minds of Gen Z to learn more about Instagram’s growing trends, in categories such as music, fashion, designers and celebrities, beauty and social justice. From redefining how they approach education and the idea of ’career’, to maximalist fashion statements, these forward-looking young people are constantly creating the reality they want to live in.
Trend Report thus reveals the 10 hot topics of 2022 on Instagram.
1/ Fashion and beauty
According to YPulse, 50% teenagers and young adults will focus on the alternate mode by 2022. In addition, 1 in 3 young people pays particular attention to the composition of beauty and make-up products. They will therefore be more interested in natural and vegan cosmetics.
Since the appearance of many features on the various social networks, 27% of Gen Z expects to experience a in-app shopping experience from the platform. Furthermore, 23% of respondents want to buy second-hand clothes and 24% want to participate in a eco-responsible consumption by reselling their clothes via social networks or dedicated sites. Here are the 5 flagship hashtags in the category: #shopsmall, #shoplocal, #shopsmallbusinesses, #shopsmallfirst and #sustainablefashion.
3/ Music and dance
Music and dance are becoming more democratic more and more on the networks and help users to share their creativity and authenticity. 70% of them would thus like to discover more new titles and artists and 1 of 3 would love to watch more dance.
4/ Celebrities and creators
83% of teens and young adults believe that content creators have as much influence as the influencers themselves and 4 out of 5 say that they have more influence than celebrities such as actors or singers.
5/ Career and education
For this category, 90% of respondents believe that most education comes from life experiences. 68% say that “work is what I should do but not the most important thing in my life”. On the other hand, 71% say “I prefer meaningful work, even if it means less pay”.
Many students make up Generation Z. Recipes are multiplying on the web as well as authentic tips and techniques to prepare good inexpensive meals. More’1 out of 4 respondents want to bake their own bread or even try exotic recipes. 4 hashtags thus emerge from this category: #food, #comfortfood, #veganfoodie, #foodbloger.
Gen Z are realizing the importance of Mental Health. Thus, she wishes to improve her daily life through physical and/or creative activities. 1 in 3 young people wishes to participate in physical activities, such as guided meditation while 1 in 4 young people plans to practice drawing, painting and other creative arts.
Gaming is becoming an increasingly important part of the lives of young adults. Its entertaining side allows this young generation to escape for a moment. 3 out of 10 respondents would like to see more live streams and 1 out of 5 expect to see virtual reality concerts and live new experiences.
The humorous and twisted tone of memes appeals to many young adults who wish, for 29%foresee more creation of funny memes.
10/ Social justice
52% of respondents say they follow accounts on social justice as well as informational accounts on activism. On the other hand, 37% plan to support worthy causes by participating financially.