Cycling in French cities increased by 38% in the first half of 2022 compared to 2019 according to the latest Bike & Territories Barometer. Indeed, since the health crisis, the rise of cycling has accelerated in particular thanks to the development of public aid and facilities. But there is still a long way to go. too many workers
still prefer the car for their business trips. Mentalities must change especially since the bicycle remains the fastest means for journeys of a few kilometres. Faced with this observation, the company bike is positioned as the vehicle of the future and becomes the ideal solution both for employees and for the companies that set it up.
1- The company bike, an asset for CSR and company management
The multiple confinements have turned companies upside down in their organization and their
way of working. First, telework took an important place. Then, when returning
face-to-face, we noticed that many employees no longer had the desire to
take public transport mainly for fear of contamination. The bike of
function therefore becomes an interesting alternative for journeys with complete peace of mind. It also offers employers many benefits.
Companies that offer their employees company bicycles to get around
improve their CSR policy. Today, this notion of the social responsibility of
companies takes on more and more meaning for employers who wish in particular
put the energy transition at the forefront.
In this context, replacing a car with a bicycle is a sustainable solution that allows
significantly reduce CO2 emissions. An action that must be taken quickly
and by all, to deal with the current climate emergency. Note that the sector of
transport is today the main source of greenhouse gas emissions in France
with nearly 30% of total emissions. The function bike is therefore a good way to
the company to decarbonize its activity, reduce its waste and thus improve its policy
To promote the development of this new form of mobility, many aids are
available to leaders. In fact, offering employees a company bike
offers companies the possibility of benefiting from tax advantages. The company funds a
part of the rental, generally up to 70%, but this support allows
cancel the benefit in kind. In addition, for a lease of at least 36 months,
the employer will also benefit from a tax reduction of 25% of the costs incurred.
In addition, offering its employees the regular practice of physical activity through cycling makes it possible to have more fit and motivated employees. According to the report Make France a sporting nation, in companies that have implemented a sports policy, absenteeism and the rate of work accidents have fallen by 30 to 40%. All the lights are therefore green to encourage leaders to take the leap and encourage them to implement concrete changes in favor of the environment. An argument that is all the more important for recruiters who are looking for young talents who are increasingly committed to today’s ecological, economic and societal concerns. The function bike is therefore an ideal solution that must be offered by companies of all sizes, from VSEs/SMEs to large groups.
2 – The company bike makes employees happier and more motivated
If the company is mobilizing in a more sustainable approach to protect the environment,
this is also the case for employees who agree to take part in this adventure. Each
person who decides to leave their car keys in the drawer and pedal to go
work is committed on its own scale to respecting the environment.
Thanks to the installation of company bicycles in companies, employees can opt for
a new way of getting around that is both good for their physical and mental health and also makes their lives easier. No more horns during traffic jams during the hours of
point. No more delay if traffic is disrupted in the metro. The use of bicycles for
commuting is a real time saver. The employee now knows
the time he leaves home and the time he arrives at the office. An option
which reduces panic, especially related to delays. According to the Mobility and
quality of life at work achieved by Ekodev, 34% of bicycle users feel less
stressed since using this soft mobility.
Cycling morning and evening also helps to fight sedentary lifestyle, a real problem for the health of many workers who work in offices. To get out of the traditional “metro, work, sleep”, the company bike is positioned, once again, as a concrete solution. Whether mechanical or even electrical, it allows regular physical activity. Employees automatically feel better in body and mind. They are also more and more likely to have understood this and to practice cycling on a regular basis.
To make the function bicycle a mode of transport in its own right, it is therefore essential
that companies fully integrate it into their internal policy. Likewise, the use
cycling must become a daily reflex for employees for their home-to-work journeys.