take part in the grand prix of digital marketing

take part in the grand prix of digital marketing



You have until March 11 to submit your application in one of the 10 categories offered. The winners will be revealed at a conference on April 21.

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The Night of the Kings, the essential event of digital marketing, is back. © Viuz

Promoting the best devices and highlighting talents

Are you a marketing, advertising, tech player, content specialist or innovation expert? Do you represent a brand, an agency, a management, a platform, a publisher or a media? The Night of the Kings is open to all and rewards the best performing and innovative devices in terms of digital marketing in the representative categories of the market.

The 10 categories of Twelfth Night 2022:

  1. Multichannel,
  2. Connected commerce and drive to store (drive to store, in store, etc.),
  3. Digital advertising (display, video, native, special operations, out of home, etc.),
  4. Social and influence,
  5. New experiences (VR, AR, audio, contactless, blockchain, metaverse, NFT, UX, AI…),
  6. Corporate, HR & institutional,
  7. B to B,
  8. Good & impact,
  9. Data and CRM,
  10. Hope (new projects, startups, not necessarily a campaign).

By highlighting the best web marketing campaigns, the event aims to highlight the talents, but also the exciting jobs in this sector. The list of finalists will be announced on the Viuz website at the end of March. The winners will be revealed on April 21 during a conference entitled “Revelations”, during which you will be able to gain insights, benefit from feedback and discover trends in the sector in the presence of the jury of the event. . The plus: you can take part in the gala dinner, which will be organized on Wednesday 18 May.

Take part in the Révélations conference to discover the 2022 winners

6 tips for applying for Twelfth Night

The best files will be decided by a jury made up of personalities from the digital ecosystem: advertisers, professional associations, digital marketing professions… To be selected, your campaign must have taken place in 2021 or 2022, at least in part on a digital support, and meet two major criteria:

  • Efficiency and performance: by showing the impact of the system based on significant results (leads, installations, traffic, etc.), but also more generally in terms of sales, market share, increase in turnover, etc.
  • Creativity and innovation: by proposing a campaign with original solutions or a new idea, a new use…

Apply for Twelfth Night before March 11

To participate, here is a series of tips that you can follow in order to submit your application and have the chance to be among the winners of the 2022 edition of La Nuit des Rois:

  1. The structure of your presentation must be articulated around 5 slides (with the possibility of integrating appendices if necessary).
  2. A customer case must be proposed as a priority (with the exception of the Hope category).
  3. Several files can be presented.
  4. Submitting your application is free. Only the selection of a file in the final is paying (890 euros HT).
  5. The presence of a video is not mandatory in your file. If you want to present one, you can add it as a link.
  6. It is recommended to evangelize your speech by avoiding jargon, terms that are difficult to understand. Do not hesitate to insist on figures and/or key ideas.

Find here all the guidelines of the La Nuit des Rois 2022 program.

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