Senegalese Samba Lo, founder of SociumJob, raises 1 million euros to accelerate its deployment in French-speaking Africa

Senegalese Samba Lo, founder of SociumJob, raises 1 million euros to accelerate its deployment in French-speaking Africa



Constituted only in September 2021, SociumJob, the job board which connects African companies with local talents and those from the diaspora, announces the success of a first round of funding. This is confirmed by the company’s founder, Samba Lo, in his thirties, trained in applied mathematics at the Ecole Polytechnique in Paris.

The young entrepreneur began his professional career in the world of consulting and finance at Deloitte, Goldman Sachs, Rothschild, Axa but also within a FinTech specialized in blockchain issues. Following his experiences, Samba Lo decided to specialize in the Tech sector – first as head of product for the start-up Skeat, specializing in the digitalization of ordering processes for establishments (bars , restaurants, etc.), then founding SociumJob.

The fundraising of one million euros was carried out between February and May 2022 with venture capital funds such as Breega, Teranga Capital, Kima Ventures, Techmind and Evolem Start. The start-up has also received support from business angels such as Julien Guth (Managing Partner of Beenok) and Dimitri Farber (Co-founder of Tiller).

All of these actors and the funds thus raised must enable SociumJob. to accelerate its deployment in French-speaking sub-Saharan Africa, by strengthening its capacities – particularly in human resources.

SociumJob. deploys a platform connecting talents (based in Africa and those from the diaspora) and organizations operating on the continent through a mix of content and technology. In particular, it allows African companies to promote their activity and their corporate culture to candidates, and thus save valuable time in the management of applications.

Currently present in Senegal and Côte d’Ivoire, the start-up is aimed directly at companies looking for qualified employees and guarantees them savings in cost, time and effort for maximum results for their recruitment. across the continent.

“Professional recruitment is a real development challenge for the African continent. On the one hand, organizations deplore the lack of talent and their difficulty in recruiting the right profiles. On the other hand, graduates and workers of all ages often struggle to find a position commensurate with their qualifications. To meet this dual challenge, we created SociumJob. said Samba Lo, CEO and founder of SociumJob., before adding: “Our goal is to enable African companies to develop from a social and economic point of view by innovating in this strategic sector, which has not been digitalized until recently. ‘now. »

The job market in French-speaking Africa suffers from a lack of circulation of information between job seekers and businesses. Indeed, the main tools available, which are online platforms, recruitment firms and Internet advertisements, do not ensure sufficient market penetration.

SociumJob fundraising. was carried out with several investors targeting exclusively small local businesses, a segment little covered by traditional capital investors:

“Teranga Capital, the leading impact investment company in Senegal and The Gambia, is proud to support SociumJob. in this new stage. We are convinced of the potential of digital as a solution to reduce barriers in the job market and contribute to the development of talent on the African continent. Through our I&P Acceleration Technologies program, a program 100% dedicated to African digital start-ups, we will support the company in strengthening its market positioning and the skills of its team. “, underlines Olivier Furdelle, co-founder and managing director of Teranga Capital.

“We are proud of the success of our fundraising, which reflects the relevance of our analysis, but also the solidity of the solution already deployed with reference companies, and we thank all of our investors and clients for their trust. in our project. Together, we will help revolutionize the job market in Africa,” concludes Samba Lo.

With prestigious clients such as Orange, Mazars or Ernst & Yong (EY), SociumJob. aims to double its workforce – currently standing at around fifteen employees – in the coming months, in particular by recruiting managers, sales representatives, experts and operational staff.

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