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On the menu of 10 marketing ideas this week: My Little Pony gallops towards the metaverse to promote its series on Netflix, Renault’s R5 plays it as a gaming star, the NGO Ecoembes calls on influencers to “rebox” rather than at the unboxing and Printemps launches its 100% virtual collection.
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Burger King puts creators to work on TikTok
The social platform TikTok unveiled, during One to One Biarritz, the first results of its “Branded Mission” feature unveiled in May 2022. The advertising solution gives advertisers the opportunity to call on content creators on TikTok, via a brief, and transform the best performing videos into advertisements. The creators have 72 hours to show their imagination. Burger King was one of the first brands in France to test this “opportunity” to seek new voices to interpret its iconic slogan “Mmmmhhh Burger King”. “The brand has received more than 800 videos of content creators filming themselves by reproducing the sloganexplains Arnaud Cabanis, General Manager France and Belgium of TikTok. In total, the videos generated 48 million views and 1.75 million likes.” A great emulation on TikTok which should continue with a broadcast on television.
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