Porsche Cars Canada appoints marketing, sales and



TORONTO, ON, Oct. 21, 2022 (GLOBE NEWSWIRE) — Porsche Cars Canada, Ltd (PCL) is pleased to welcome Kitty Lu as its new Chief Marketing Officer, effective October 24, 2022. Luu will join PCL after leaving the Canadian Infrastructure Bank where she was senior director of corporate communications since 2019. Previously, she gained significant experience with several car manufacturers in advertising positions, including several years as director of marketing communications for another brand in the field of luxury. Fluent in French and Cantonese, Luu holds a Bachelor of Commerce with a major in Marketing from Concordia. Management will be taken over by current team Kolas Heynckes, who has become Head of Marketing for Porsche Central and Eastern Europe (PCEE) after four successful years with the brand in Canada.

The brand also announces the appointment of Roxanne Silveira as Director of Sales effective October 1, 2022. Having joined PCL’s sales department in 2013, Silveira has proven to be a key member of the team, contributing to the growth of the company. by about double. His 15 years of experience at Porsche includes another subsidiary covering several markets in the Middle East, India and Africa. She holds a Masters in International Business from the University of Wollongong. Silvera succeeds Thomas Elner, who returned to Germany after spending 12 successful years in various management roles with the Canadian sports car brand subsidiary.

In addition, Patrick Saint-Pierre now holds the newly created position of Director of Public Relations. Saint-Pierre joined PCL in 2011 as Director of Public Relations. Before that, he notably spent 14 years at Volkswagen in various areas of the company including public relations. Raised in Montreal and fluent in French, he graduated from the College of Automotive Management in Canada and holds a BA from Northwood University in Michigan.

John Kabila, President and CEO of Autos Porsche Canada, Ltée, said: “These leadership appointments reflect the brand’s diverse, dynamic and talented team here, and I am delighted to welcome these three individuals. in their roles in key areas of our business that will continue to build the brand’s successful presence across the country for years to come.

About Porsche Autos Canada Limited.

Founded in 2008, Porsche Cars Canada Limited (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster, 718 Cayman, Taycan, Panamera, Cayenne and Macan. Based in Toronto, Ontario since 2017, PCL employs a team of over 60 teams across sales, aftersales, finance, marketing, retail development and public relations. In turn, they strive to provide Porsche customers with the best-in-class experience, in line with the brand’s 70-year history of vehicle performance, safety and efficiency. In 2019, the Parts Distribution Center opened in Mississauga to serve the nationwide network of 21 Porsche Centers. PCL is a subsidiary of Porsche AG and is headquartered in Stuttgart, Germany. In 2021, Porsche delivered 9,141 units in Canada, marking its best sales year yet.

At the heart of this success is Porsche’s proud racing heritage which boasts nearly 30,000 motorsport victories to date.

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