The teaching division of the Press Relations group oxygen strengthens with the gain of new references: the EPF engineering school for the management of the PR of its campuses based in Île-de-France, in Troyes, Montpellier and Dakar; the Forward College establishment (which offers bachelor’s degrees designed in partnership with the best English universities such as LSE and King’s College London); the management of the inauguration on October 13 of the new building of the Nantes Atlantique School of Design and Sup’de com, a benchmark communication school, for their annual PR.
The customer engagement solution Skeepers also entrusts its PR to the agency Oxygen.
iProspectthe new generation media agency of dentsu group, wins the call for tenders launched by the BMW Group, for its BMW and MINI brands. With this win, iProspect becomes the sole offline media agency for BMW and MINI and will be in charge of their media strategy as well as offline media consulting and buying in 24 European countries including France, Germany, the United United, Spain, Poland or even Italy and Sweden. iProspect will work in close collaboration with The Marcom Engine which acts as a digital media agency with the BMW Group in Europe.
LGM & co
The independent advertising agency LGM & co has just won a new client, Savéol, a tomato and strawberry specialist, to support it in its 360 communications strategy. The agency, which has already signed up to the fresh fruit and vegetable campaign (Interfel), is in charge of the next advertising campaign expected by 2023.
Ad’s Up Consulting
Ad’s up Consulting, a digital performance consulting firm (SEA, Data, SEO, Créas, Social & Display Ads) announces the signing of three new references: Mirakl, Carrefour Voyages and Ôvoyages. The firm supports the Mirakl unicorn on data and SEO in 3 markets (United States, United Kingdom and Germany) to maximize its performance and visibility. The SEO division also works with Carrefour Voyages and Ôvoyages on optimizing their performance by developing their natural referencing strategy (semantics, editorial, technical, etc.).
The agency Kalapa wins 3 new budgets. Verspieren SA, a specialist in insurance brokerage, has chosen to be supported by Kalaapa to bring out its raison d’être, its values and its vision. Pathe Gaumont entrusts Kalaapa with a mission to support its cinema directors in transformation (evolution of organizations and managerial processes). Thom group – Histoire d’Or, Marc orian, TrésOr and Smizze – chooses Kalaapa for the construction and deployment of its employer brand.
Following a call for tenders, Danone chooses heaven to support it in the social media strategy and deployment of its brands in France. Heaven has already been collaborating with Danone since 2019 for strategic, creative and conversational support on the 7 brands of the Fresh Products range. Today, heaven is extending its scope by integrating water brands and infant nutrition brands. Already in charge of Danette, Actimel, Activia or even Hipro, heaven will take care of other great brands, including Badoit, Evian, Blédina and Laboratoire Gallia. The agency’s mission covers the management of all the social platforms of the different brands, the definition of the strategy specific to each one as well as the creation of content, conversations and ongoing Social Media activations.
Monet + Associates
Monet + Associates announces the gain of three new accounts. April (wholesale insurance brokerage), Pizza Cozy and the airline Volotea thus trust the PR group to boost their visibility. On the agenda: corporate and lifestyle media relations for these three brands in various sectors.
So Between is in charge of press and public relations for the 3 Mauritian establishments of the Marriott International Group (JW Marriott Mauritius 5* luxury; Méridien île Maurice 5* and The Westin Turtle Bay Resort & Spa Mauritius 5*).
CGIa specialist in end-to-end IT consulting and services, announces the renewal of its partnership with ASM Clermont Auvergne for the next three seasons and strengthens its status as the club’s digital partner through the development of its new website, intended for fans and the general public.