She joins the accommodation franchisor and will report directly to the President and CEO, Patrick Pacious. In her new role, she will be responsible for driving the customer experience, leading the company’s marketing, advertising, communications and brand development functions, developing a technology roadmap and infrastructure for the future and contribute to growth objectives.
An MBA and BS graduate from Georgetown University, Noha Abdalla has over 20 years of experience creating business strategies and marketing solutions in a variety of fields. She spent 7 years at Discovery Communications where she rose to the position of Vice President of Marketing for Animal Planet before moving to Capital One. For another 7 years, she held the positions of Senior Director and then Vice President of Digital Brand Strategy and Social Media at the banking giant.
In 2018, Noha Abdalla entered the hospitality industry when she was appointed Global Vice President of Social Media at Hilton. She then moved on to the role of Global Vice President of Digital and Content Marketing within the hotel group before joining MyEyeDr. in November 2020. For almost 2 years, she held the position of Marketing Director at the eye care provider. In this capacity, she launched a new CRM system, an online booking platform, a patient portal and an internal media planning and buying function.
Improving the customer experience is a cornerstone of Choice’s long-term growth strategy and an essential part of the industry-leading value proposition we deliver to our franchisees every day. Noha is an experienced leader who has successfully taken world-class brands to the next level. As the company continues to add new experiences and offers for travelers, we believe she is the best person to enable Choice to stay tuned to changing consumer preferences, while promoting loyalty and innovation to support our diverse portfolio of brands.
Patrick Pacious, President and CEO of Choice Hotels
Choice Hotels is proud of its long tradition of industry innovation to improve the entire journey of guests’ travel, from purchase and reservation to departure and beyond. We know that today’s customer is more informed and has more choice than ever before, and I’m honored to work closely with key players in the business to build on this rich heritage and create next-generation products and experiences that resonate with customers today and tomorrow.