Competition is fierce on the web. To grow your business and stand out, you need to make sure you’re visible and accessible to the eyes and clicks of your target audience. Where to start ? You can rely on the 4 pillars of digital marketing!
1. Your website
Your website is the showcase of your business on the web. It allows you to present your products and services, tell the story of your company, promote your values and your employer brand.
The user experience (UX) you provide to your site visitors is paramount. It qualifies the route taken by Internet users on the interface of your site and its evaluation is based on various criteria, such as the ergonomics and design of the site, its ease of use and the fluidity of navigation as well as the quality and content reliability.
If your site’s UX is not optimized, you risk seeing your visitors leave before they place an order or contact you. Maximizing the user journey is an integral part of digital marketing strategies. For example, you can offer different paths according to the personas that make up your audience, integrate videos or even rework your call to action to facilitate navigation.
2. Your natural referencing strategies
Natural referencing, SEO, designates all the techniques implemented to improve the position of a website in the results of search engines and therefore, the visibility of your company. SEO has three components;
– On-page SEO
– Technical SEO
– Off-site SEO
You therefore have different means to maximize your online presence through natural referencing strategies. The content of your site must be optimized to position your business according to the most relevant keywords likely to be searched by your target audience. Setting up a blog on your site is a great way to attract qualified traffic to your site by addressing different topics related to your field of activity.
Google My Business is also an effective tool to increase your local visibility. This is a free tool offered by Google that allows you to create a business listing that summarizes your information and contact details. This is the company file that appears at the top right of the results when you perform a search. It is therefore essential to regularly update your schedules, services and share any promotions.
3. Managing your social media
Sometimes relegated to the background, social media nevertheless has an important place in digital marketing strategies when it comes to highlighting your brand. The different platforms allow you both to get closer to your audience and to interact with your community, to present your service offer, your promotions and new products in a different way while strengthening your brand image.
Social media management, however, requires a certain application and a good knowledge of the codes to respect to arouse the interest of your target by avoiding the famous bad buzz with a misstep!
4. online advertising
There are many possibilities to maximize your online presence through advertisements broadcast on social networks or the network display from Google. You also have the possibility of supporting your SEO strategy with paid referencing to ensure that you are the first to appear in search engine results.
There are different digital marketing strategies and techniques to maximize your online presence. Not all are accessible to everyone and most require some knowledge of the web and its specificities. Do not hesitate to rely on the expertise of a digital marketing agency to ensure results and promote your brand on the web!