Marketing strategy for an event in the metaverse

Your marketing strategy will serve to show the public that your event in the metaverse is worth it. No registration will happen if you do not adopt the approach that your future participants expect of you. It’s up to you to convince them via the most relevant channels and with the appropriate communication. The first step is therefore to know your targets: their needs, preferences…

The possibilities are endless in terms of marketing strategy for an event in the metaverse. If only digital advertising offers a whole range of advertising campaigns. We present our selection of communication channels and media to promote your concept. Although they are among the most widely used, they have long been proven.

Include these elements in your metaverse event marketing strategy

The marketing strategy for your metaverse event is built around your community on social networks. Create a hashtag for your event. Encourage participants to use the hashtag before, during and after the big day. They can take photos of their 3D avatars and publish them on social networks. It’s an excellent gamification technique.

Also include the teaser of your metaverse event in your marketing strategy. It is a way of showing upstream the features available and possible interactions in your environment. In immersive platforms, participants can interact with sponsors, organize mini-games or even question-and-answer sessions.

Moreover, speaking of sponsors, the offers are numerous. It goes from sessions sponsored at sponsor booths and live announcements between sessions in the virtual world. The companies that support you are true partners in your marketing strategy for a metaverse event.

Don’t forget the essential mailing campaign. It is one of the most powerful tools for marketing events, whether physical, virtual or hybrid. Keep your emails short and to the point. Use them as reminders for attendees.