les ventes de CD augmentent pour la première depuis 17 ans (grâce à Adele et Taylor Swift)

les ventes de CD augmentent pour la première depuis 17 ans (grâce à Adele et Taylor Swift)

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Nearly 40.6 million CD albums were sold in the United States in 2021. This is the first time since 2004 that sales have increased year over year.

The ‘comeback’ of the CD? For the first time in 17 years, sales started to rise again in the United States in 2021. Nearly 40.6 million CD albums were sold across the Atlantic compared to 40.16 million the previous year, i.e. a up 1.1% year over year, according to data compiled by the American magazine Billboard and the MRC Data Institute. The last annual increase in CD sales dates back to 2004… when 665 million records were sold.

A fragile comeback, which owes a lot to Adele. The long-awaited fourth opus of the British singer, 30, released in mid-November, quickly rose to the top of sales to become the best-selling album of the year 2021, all media combined. If we count only the CD format, nearly 900,000 albums have been sold. This represents 2.15% of total annual CD sales in the United States: without Adele, theoretically, CD sales would have continued to decline, points out Billboard.

We must also count on Taylor Swift, a regular on the American charts. Besides the release of his ninth studio album, Evermorein December 2020, the singer also unveiled the re-recorded versions of her two albums Red and Fearless. That is, the three combined, 713,000 CD albums in 2021. The k-pop group BTS has sold 210,000 copies of Map of the Soul: 7 in CD format and 187,000 copies of Be. In total, Adele, Taylor Swift and BTS weigh 7.1% of CD sales last year.

Closure of stores

This is also a consequence of the health crisis: due to the closure of stores, sales collapsed in 2020 (more than 54 million CD albums were sold in 2019). Mechanically, sales have started to rise again in 2021. In addition, to encourage fans to buy a “physical” record, rather than listen to it in streaming on Deezer or Spotify, record companies have multiplied collector’s boxes, exclusive editions, goodies and autographed albums.

Good news, however, for the CD, whose return could be lasting: sales of albums released more than 18 months ago and which left the list of the 100 best-selling albums also increased in 2021 in the States. States (+1.4% compared to 2020, against +0.5% in 2020 compared to 2019).

Jeremy Bruno BFMTV journalist

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