In Saint-Étienne, green is more than a color. It’s the most powerful thing there is. Le Vert is the heart of ASSE, and all AS Saint-Étienne jerseys for the coming season will therefore be part of the hummel campaign “Le Vert is our nature”. With this movement, the Danish sportswear brand wants to celebrate ASSE and the power of nature that surrounds Saint-Étienne.
For this first collaboration between hummel and ASSE, the home and away jerseys feature the topography of Saint-Étienne as a motif – underlining the club’s roots in its city and region.
The new 2022-23 home kit features the iconic hummel chevrons on the shoulders and sleeves of the famous Green shirt for the first time. The green shorts and green socks also feature the hummel chevrons in white contrast.
💚 The 𝗩𝗲𝗿𝘁 is our nature! pic.twitter.com/p2Zo2UrVFB
– AS Saint-Etienne (@ASSEofficiel) July 1, 2022
The away kit, completely white, is characterized by a central stripe on the front of the shirt.
The 2022-2023 home and away kits are also the first to feature the new ASSE logo, symbol of the club’s new graphic identity.
The new goalkeeper jersey is also inspired by the “Green is our nature” campaign. It is designed as a color combination of the club’s traditional green mixed with the blue and yellow of the city crest. This kit has been created with the supporters in mind, with a short-sleeved design ideal for wearing in the stands.
Jean-François Soucasse, Executive Chairman of ASSE: ” For its return to France and on the occasion of this first season of collaboration, hummel signs very identity tunics, faithful to our regional roots at the dawn of the 90th anniversary of the club. The eco-responsible design of these jerseys reflects the common desire of hummel and AS Saint-Étienne to make a commitment to the environment.“
As part of AS Saint-Étienne’s CSR strategy, the club is committed to contributing to protecting the future of our planet. This commitment is shared by hummel, who have produced all three kits this season using special ECO8 technology. Thus, each jersey is made from a high performance polyester produced from eight recycled plastic bottles.
Allan Vad Nielsen, Hummel CEO: “We are very proud of our association with Saint-Étienne and of the club’s heritage in French football. It was important that this was reflected in our first kits while drawing inspiration from the iconic personality of the club and its community. We hope the outfits will be well received by all ASSE fans, and we look forward to celebrating many victories together with these new jerseys.”
The ASSE 2022-2023 home, away and goalkeeper jerseys are available from this Friday, July 1, 2022, at the club’s official store and on its online store at a price of €79.95.