Kanye West wants to buy the ultra-right social network Parler |  66% of French financial decision-makers fear a shortage of talent

Kanye West wants to buy the ultra-right social network Parler | 66% of French financial decision-makers fear a shortage of talent



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NEWS ➡ The intentions to shock on the part of Kanye West are no longer in doubt. After sporting a T-shirt with the slogan “White Lives Matter” during the presentation of his new Yeezy collection at Paris Fashion Week in early October, the American singer has announced since Monday his intention to buy Parler, a social platform created in 2018 for American ultraconservatives.

The acquisition planned for the end of the year will allow, according to the social network, to play “a role in the creation of an ecosystem that cannot be censored”, it is specified in a press release. Kanye West thus intends to thumb his nose at both brands like Adidas – which have recently reassessed their relationship with the artist, but also major platforms such as Instagram and Twitter, which have decided to restrict access to him by response to publications deemed anti-Semitic.

To circumvent this moderation – accused of “censorship” by the ultra-right, it was Donald Trump who first had the idea in February 2022 of launching his new “Truth Social” network. A sort of snub to Twitter, which had decided a year earlier to ban the former president of the United States for life from its platform after he had directly encouraged the rioters in the Capitol with tweets. Parler is directly in line with this movement: its main shareholder is none other than Rebekah Mercer, heiress of the family of the same name and close to the American billionaires who notably support Steve Bannon, the former adviser to Donald Trump.

THE NUMBER ➡ 66% of French financial decision-makers fear a talent shortage. This is revealed by the second edition of the barometer Yooz The State of Automation in Finance” carried out with accounting and financial departments. In 2022, talent acquisition becomes a priority for 24% of financial decision-makers, an increase of 40% since 2021. Strengthening cybersecurity (27%) and adapting to hybrid/remote working methods (27 %) also appear at the top of the list.

The accounting and finance departments are 36% to cite the shortage of talented candidates as one of the biggest challenges and 31% mention the need for a more flexible work organization. For more than a third (32%) of the companies questioned, the integration of digital tools within the financial departments would be essential for the acquisition of talents allowing not only to offer a comfortable and modern work environment, while eliminating manual tasks, but also to enhance the brand image of the company, the real sinews of the talent war.

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