Comment capitaliser sur votre trafic SEO grâce à l’inbound marketing

How to Capitalize on Your SEO Traffic with Inbound Marketing – SEO & Engine News



To develop your online business, it is essential to gain visibility and generate traffic on your website and your content. But once your SEO strategy brings you a steady flow of visitors, how do you capitalize on it to grow your business and achieve your goals? Traffic acquisition is only the first step to any digital strategy. You still have to capitalize your traffic. But how to do it ?

This is what we are going to see in this article by explaining to you what theinbound marketingwho this strategy is for and how to implement it.

What is inbound marketing and what is its philosophy?

Inbound marketing can be translated into French as “inbound marketing”. This strategy is based on a simple observation: the vast majority of visitors to a transactional website did not come there to buy. Indeed, even for e-commerce, the conversion rate very rarely exceeds 4%. And this figure is even lower for products or services with a long sales cycle.

Furthermore, our consumption patterns have radically changed in 20 years and the development of the internet, search engines and social networks. Today, we tend to do a lot of research before purchasing a product or service. As proof, 81.5% of Internet users do research online to buy a product or service.

Thus, rather than setting up traditional digital marketing campaigns, inbound marketing consists of providing relevant information to your prospects according to the stage where they are in their buying journey and when they are. need. Rather than looking for customers by advertising or any type of usual communication, you will attract them to you thanks to the information that you will bring to them.

The 3 pillars of this strategy

To develop and implement such a strategy, you will rely on 3 pillars which constitute the fundamentals of your inbound marketing strategy. These 3 pillars are intrinsically linked to each other and will allow you to create a real synergy between the different tools used.

  • The first pillar is natural referencing (SEO). You will have to work on your SEO strategy on site and off-site to make your content as visible as possible on search engines. If SEO is not the only source of traffic to exploit, it must be the main source of traffic to your website. Why ? Because this will allow you to make yourself known to your target when they are researching a subject that concerns your field of activity.
  • The second pillar of any inbound marketing strategy is your content marketing. In particular, you will have to create blog articles in order to develop your traffic from natural referencing. But as we will see later, your content will not only be used to generate traffic and it can take many forms: videos, podcasts, white papers… it does not matter, once you have identified the interest of your content for your audience. If your content can take various forms and be highlighted on different communication channels such as social networks, it must be present on your corporate blog. This is indeed the cornerstone of your content marketing.
  • Finally, marketing automation is the third pillar of any inbound marketing strategy. This aims to bring the right content at the right time and ideally on the right communication channel to your prospects.

As we see in this diagram, these 3 pillars are closely correlated to each other.

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How to capitalize on your SEO traffic with inbound marketing

An article written by Jonathan RotheDirector of the UpNet agency (

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