History and creation of its marketing tools

History and creation of its marketing tools

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Google, Google, since the advent of the Internet, we only hear about this search engine. But have we really taken the time to find out more about this GAFAM?

What is Google’s birthday?

Google was born as a search engine and its mission was to organize the world’s information and make it universally accessible and useful. Since its inception, this search engine has helped people find the information they are looking for in seconds. But what was his name when he started out?

Two pieces of information are important to remember:

  • Before Google, what was it? BackRub was one of the first search engines of the 1990s which is now considered the predecessor of the great American search engine. It was personally developed and operated by one of the founders of Google, Larry Page.
  • Why is Google called Google? Google is a distortion of the word “googol”, which first appeared in 1940 in a popular work by American mathematician Edward Kasner and designates the number starting with 1 and followed by 100 zeros. For all those who wonder why this name then? Let us remember that its founders are seasoned mathematicians, and wanted to wink at this mathematical concept.

Its date of creation

Google was founded on September 4, 1998, in Menlo Park, California, United States. Larry Page and Sergey Brin created it during their doctorates in computer science at Stanford University. Since its creation Google has continued to launch many flagship tools to make our lives easier, especially in the sphere of web marketing.

The essential tools during its evolution.

Google Ads (October 23, 2000)

Google Ads is a service that allows companies to advertise their products on Google and its advertising network. Google Ads is a pay-per-click advertising platform designed to help businesses increase their website traffic by attracting targeted visitors through the SERP and other partners.

Google Shopping (December 12, 2002)

It was a Google project to help small businesses grow. The program included a free directory of products and services, advertising options and an online payment system. In 2004, Google Merchant Store added a section allowing sellers to sell their goods online through the “Shopping” column.

Google Analytics (November 14, 2005)

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides a range of website traffic reports, such as the number of visitors, where they come from and the pages they visit on the site. A nice metaphor would be to compare this tool to a car rearview mirror to get an eye on past actions. It is requested by many web professionals, in particular experts in natural referencing.

Google Search Console (2006)

Google Search Console is a free web application provided by Google that allows website owners to monitor their performance of impressions, clicks and the positioning of their pages on the SERP.

Google Tag Manager (October 1, 2012)

Google Tag Manager is a free web application that can be downloaded and embedded on any website. It allows the user to easily add and manage monitoring tags, scripts and event triggers. The idea for this application was born from the desire to have a simple and effective way to manage all interactions on our website with the use of simplistic tags.

Google My Business (June 2014)

Google My Business is a free and easy way for local business owners to share information with their local audience. The service was created in June 2014. It is available in more than 100 languages ​​and accessible from a desktop or mobile application.

The service also has features such as:

  • Post: Allows you to post updates about your business.
  • Reviews: Allows you to receive review reviews about your business.
  • Photos: Allows you to add photos of your business to project your visitors.

Google birthday entertainment.

What happens when you search “Google” on his birthday?

When you type “Google” on his birthday, Google asks you what offers a list of possible mini games. For example, on the occasion of its 18th anniversary, Google offered an interactive Doodle allowing the user to personalize his experience on the search engine.

What is the meaning of the Google Doodle?

A Doodle is a special, temporary modification of the Google logo that appears on the search engine’s homepage for one day. Doodles sometimes appear on Google’s home page, in commemoration of a major event, such as on the occasion of its own birthday.

Why is Google making a Doodle for its own birthday?

First, Google reserves a Doodle for its Internet users on its birthday to entertain its users, often with a reference to the culture of innovation. For its anniversary, Google offered its users to spin a wheel made up of random results, in order to offer a series of mini games.

Example of games available in the Doodle surprise spinner:

  • Snake
  • pac-man
  • DJing
  • Arpeggios

Google’s first Doodle.

The first Google Doodle was drawn in 1998. Founders Larry and Sergei wanted to announce their presence at the Burning Man festival by including a flame-shaped silhouette in their old logo.

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