Google wants to counter SEO marketers by updating Search - ICT news

Google wants to counter SEO marketers by updating Search – ICT news

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Over the next few weeks, Google will roll out new updates for Search. With these updates, the tech giant aims to increase the quality of organic search results. This would actually also make it easier for users to find what they are looking for.

The new ranking should cause search results that are less qualitative or non-original to score lower in search results. ‘Google states that the update will primarily aim to counter content designed primarily to perform in search engines, also known as SEO-first (search engine optimization) rather than human firstaccording to tech site Techcrunch

‘More content by people, for people in Search’

It is with this slogan that Google wants to be promising. Google is indeed continually striving to ensure that the pages displayed on Search are as useful and relevant as possible, according to the company itself. ‘To achieve this, we are constantly refining our systems. Last year, we released thousands of updates to Search based on hundreds of thousands of quality tests. In doing so, we also collect feedback from human reviewers,” Google said in a statement posted on its blog. From an internal test, it already appears that the update will improve the results that users find when searching for educational materials, hobby products, artistic works and online stores.

Reduced low quality results

The new updates will mainly reduce the number of low quality results. This is the case with more and more websites that have learned to manipulate the system with optimized content to achieve high scores in search results. ‘Users should realize that content that is truly useful ranks high in search results,’ says Google.

“If you’re looking for information about a new movie, you may have previously found articles that aggregated reviews from other sites, without adding personal perspectives,” the company explains. ‘It’s not very useful, when you expect to read something new. With this update, you’ll get more results with unique information, so you’re more likely to discover something you haven’t seen before.’

Product Reviews

Product ratings will also be updated. They play an important role when making purchasing decisions, according to Google: ‘We will continue to refine these systems and in the coming weeks we will be rolling out a new update to make it even easier to find high quality original reviews.’

TikTok and Instagram among young people

Google recently acknowledged that TikTok and Instagram were reducing its market share for search engines. Senior Vice President Prabhakar Raghavan said after analysis that young people often turn to TikTok and Instagram rather than Google Search to find places to eat, shop or visit.

TikTok already seems ready to react to it: it is indeed testing a new feature intended to improve the search function of the video app. Thanks to the improvement of its search results, the platform probably intends to regain the trust of users.

The new ranking should cause search results that are less qualitative or non-original to score lower in search results. ‘Google says the update will primarily aim to counter content designed primarily to perform in search engines, also known as SEO-first (search engine optimization) rather than human-first, according to the technology site Techcrunch’More content by people, for people in Search’It is with this slogan that Google wants to be promising. Google is indeed continually striving to ensure that the pages displayed on Search are as useful and relevant as possible, according to the company itself. ‘To achieve this, we are constantly refining our systems. Last year, we released thousands of updates to Search based on hundreds of thousands of quality tests. In doing so, we also collect feedback from human reviewers,” Google said in a statement posted on its blog. From internal testing, it already appears that the update will improve the results users find when searching for educational materials, hobby products, art, and online stores. will mainly reduce the number of low quality results. This is the case with more and more websites that have learned to manipulate the system with optimized content to achieve high scores in search results. ‘Users should realize that content that is truly useful ranks high in search results,’ they say at Google. -be on articles that aggregated reviews from other sites, without adding personal perspectives,’ explains the company. ‘It’s not very useful, when you expect to read something new. With this update, you’ll get more results with unique information, so you’re more likely to discover something you haven’t seen before.’ Product reviews will also be refreshed. They play an important role when making purchasing decisions, according to Google: ‘We will continue to refine these systems and in the coming weeks we will be rolling out a new update to make it even easier to find original, high-quality reviews.’Google recently acknowledged that TikTok and Instagram were reducing its market share for search engines. Senior vice president Prabhakar Raghavan said after analysis that young people often turn to TikTok and Instagram rather than Google Search to find places to eat, shop or visit. TikTok already seems ready to react: it is in testing a new feature to improve the video app’s search function. Thanks to the improvement of its search results, the platform probably intends to regain the trust of users.

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