In recent years, the majority of companies are using digital channels such as websites, emails, social networks and others to contact potential customers. Indeed, you should know that most consumers spend more than two hours a day on the internet. Consumption patterns have evolved and this has resulted in the loss of effectiveness of offline marketing. The latter has given way to digital marketing. But what do we mean by digital marketing? Eric Esnault, a professional who evolves in this sector explains everything there is to know on the subject.
Digital marketing, by eric esnault
According to Eric Esnault, digital marketing refers to a multitude of marketing activities deployed online to connect with prospects. By way of example, we can cite the use of social networks, digital advertising, blogging, etc. Also known as webmarketing, the main role of digital marketing is to put companies in contact with their targets at the right time, but also in the right place. Today, with the evolution of technology and the Internet, it is essential to meet consumers where they spend the majority of their time: on the Internet. According to eric esnault on google, you have to start by understanding the objectives of marketing in order to fully understand digital marketing. In general, digital marketing is used to promote a brand or to sell a product. The latter now relies on the development of connected objects and the Internet to achieve its objective: to increase the number of visits to a site, to transform visits into an act of purchase, to build customer loyalty… Now, the question is that of knowing what the advantages of digital marketing are. Eric Esnault tells us about it in the following paragraph.
The benefits of digital marketing
Compared to traditional marketing, digital marketing is more beneficial. First of all, it is more profitable. Indeed, we do not need to invest a colossal sum to take full advantage of the advantages of digital. On the other hand, you have to invest time since SEO, social media engagement and content marketing need enough time to work their magic. Second, digital marketing is measurable. We do indeed have the possibility of measuring the impact of the campaigns. If it was impossible to track the success of a radio ad or other old-fashioned campaigns, digital meanwhile allows to have quantifiable data. According to marketing professionals, digital manages to target qualified prospects. To do this, it takes into account different criteria such as gender, age, location, center of interest… Other advantages of digital marketing, it helps to strengthen the link with the public and improve competitiveness. And we have the choice between different techniques. Among these, there is SEO (Search Engine Optimization), content marketing, inbound marketing, social media marketing, CPC (cost per click), native advertising, marketing automation, marketing membership, etc.