Scallog, a French specialist in mobile logistics robots, has appointed Damien Bismuth as head of digital marketing and communication. An appointment which comes within the framework of the company’s international expansion strategy, the newcomer having the mission of increasing the notoriety and the development of the company in France and in the world, and in particular in Europe and North America.
An omnichannel and international strategy
Acting under the responsibility of Olivier Rochet, founder and CEO of Scallog, he will have to create and manage an omnichannel marketing and communication strategy in line with the ambitions of Scallog, which wishes to achieve more than 50% of its turnover from exports. in 2023. The French company also aims to become, by 2025, a leading global player in mobile logistics robotics. “ I am happy to join the team of Scallog, an agile, dynamic and fast-growing company that is already promoting “made in France” innovation in more than 15 countries to democratize robotization in warehouses. In the global logistics robotics market, which should experience more than 23% annual growth and reach $51 billion in 2030 according to the latest McKinsey study, Scallog has all the assets to become the benchmark for mobile robotics in order to increase productivity and reduce hardship in warehouses comments Damien Bismuth.
Increase the visibility and notoriety of Scallog
Aged 45, Damien Bismuth graduated in 1999 from the Omnes business school (formerly Inseec) specializing in Communication in 1999. In 2016, he will complete his initial training with a certificate of e-commerce skills, digital marketing from Cnam and Since 2021, it has had expertise in the management of teams and projects in the digital age thanks to the Visiplus Academy. After a career that began in 2000 at Inexware as a graphic designer, he joined eLearning Agency in 2002 as a senior graphic designer. In 2003, he became communication & digital marketing manager for Daewo Telecom Europe before joining Sames Kremlin in 2006 as communication & digital marketing manager for 15 years. He managed the company’s international communication there before joining Scallog on September 1, 2022.
In his new position, Damien Bismuth will have to develop the generation of qualified leads, work on Scallog’s participation in numerous professional events and strengthen co-marketing operations with current partners, in key countries such as Germany and America. North. In charge of events, media buying, public relations and press relations for the company, he will have to develop a strategy for creating content with high “business” added value in order to increase the visibility and notoriety of Scallog within its ecosystem and it will ensure to create a strong brand image.