Marketing needed inspiration already in 2021, and so will it in 2022. As we quietly emerge from the Covid pandemic (fingers crossed it doesn’t return), the challenges facing marketers follow one another day after day. Political, economic, stability challenges and — as in 2021 but with even more intensity — environmental and social issues. To get by, savvy marketers have no choice: they have to take a good dose of marketing inspiration and that’s good, because on Thursday June 30, 2022, Visionary Marketing will once again be a partner of the conference organized by Comundi. / Training strategies.
Take a dose of marketing inspirations on June 30, 2022
MARKETING INSPIRATIONS 2022: THE WORLD HAS CHANGED, MARKETING TOO!
The return to normal will not happen for marketers ! Shaken by the Covid-19 pandemic and its effects on consumer expectations and behaviors, marketing professionals have experienced unprecedented changes: explosion of digital, telework, more aware consumers, growing environmental concerns…and these will rather intensify over time.
To help you meet new challenges, understand the new ecosystem in which you will evolve by 2023 and put in place the best possible marketing strategyComundi offers you a day of conference with the jewel of the marketing experts of France.
RDV Thursday, June 30, 2022 to meet them!
The 2021 Marketing Inspirations Program in 2 Minutes Watch in Hand
We have summarized the highlights of the Inspirations Marketing 2021 conference by simplifying this very rich program which can be found in full online on the Comundi website.
Current affairs conference chaired by: Christophe LACHNITT, Founder and CEO, Croisens & Founder and Publisher, Superception
8:30 a.m.: BREAKFAST
9:00 am – 9:30 am Opening speech: Marketing at the dawn of a new revolution?
9:30 a.m. – 10:30 a.m. Round table: Prospects and trends that will have an impact on your marketing programs by 2023
With Olivier BEAUNAY, Anthropologist and futurist, Eric BRIONES, Strategic Planner, Darkplanning, Managing Director, Journal du Luxe, Co-founder, Paris School of Luxury, Author Luxury & Resilience (2021 Turgot Prize for best collective book), Pierre GOMY, Director Marketing, Central and Southern Europe, Kantar Insights
10:30 am – 11:00 am Which technological innovations will have an impact on your marketing & sales strategy by 2023? Build your own Marketing Stack…
By Stéphane TRUPHEME, Founder and CEO, Captain Marketing
11.00-11.30 a.m. NETWORKING BREAK
OPTIMIZE YOUR CURRENT MARKETING STRATEGIES
11:30 a.m. – 12:15 p.m. How to adapt your content strategies to changes in consumers?
Karine COTTIN, Chief Marketing Officer, Marketing & Consumer Experience department Director, Pierre Fabre
- Karine Cottin’s words will be illustrated by their multi-brand content: @lab_for_care on Instagram or the “Conscious Care” campaign as well as by examples from their brands (Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, Elgydium, Arthrodont…)
12:15 p.m. – 12:45 p.m. Engage your community to become a love brand…and forge strong emotional ties with your customers
By Pierre Alain HOUARD, Marketing Director, Xiaomi France
- 12:45 – 2:00 PM NETWORKING LUNCH
- 2:00 p.m. – 2:30 p.m. How to (re)shape your brand to give it meaning and attract/detain your customers?
- Stéphane BRUNERIE, Founder, Sens de l’Alimentation & Editor-in-Chief, Blog StripFood & Former Marketing Director, St Michel Biscuits (St Michel, Bonne Maman)2:30 p.m. – 3:00 p.m. Sustainable marketing: daring to be transparent to regain your customers’ trustDavid GARBOUS , Founder and CEO, Positive Transformation and Former Marketing Director, Fleury Michon & Lesieur
3:00 – 3:30 p.m. When buying is anxiety-provoking, what is the role of marketing: to seduce, convince or reassure?
Jean-Jacques TOULGOAT, National Marketing Director, Vinci Immobilier
3:30-4:00 PM NETWORKING BREAK
4:00 – 4:30 p.m. How to imagine products and develop brands that meet the challenges of tomorrow?
Noel CAMBESSEDES, President and Founder, Comptoirs
4:30 p.m. – 5:30 p.m. What marketing opportunities should you explore for your brand?
With Sébastien IMBERT, Chief Marketing Officer, Microsoft France and Alban PELTIER, CEO, AntVoice
5:30 p.m. – 6:00 p.m. – Conclusion by Christophe LACHNITT
Download the Marketing Inspirations Brochure