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On the menu of 10 marketing ideas this week: Elon Musk changes his Twitter bio, Mentos enlists raccoons to help with recycling, Decathlon changes its name in Belgium and BMW will integrate video games into its vehicles.
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Mentos enlists raccoons to help with recycling
Only 32% of Americans recycle according to studies by the Environmental Protection Agency. To address this shortfall, the confectionery company Mentos came up with a campaign featuring raccoons recycling waste. For this, the brand has devoted more than 40 hours to the training of animals. For example, a video ad from the company shows the raccoons at work and, until November 26, offers viewers the option of texting a special number, allowing them to ask the animals trained in recycling to visit their town. This is “a fun way to highlight how we can all do a little better, while learning from such a lovely and talented group of creaturess,” according to Craig Cuchra, vice president of marketing for Perfetti Van Melle, parent company of Mentos.
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