Excluded. While the pioneer of the poké bowl in France and star of online ordering is developing at breakneck speed, with nearly 50 opening projects in 2022 and international development on the program, its founders Maxime Buhler and Samuel Carré have decided to strengthen the management team. They chose a size of the restoration, expert of the livery in the person of Bart De Vreese former CEO of Domino’s Switzerland, supported, at the marketing level by Nicolas Dégéraud (on the left on the photo), from Domino’s France and Thomas Le Breton (right), former purchasing director of Hana Group.
With 90 units on the counter, 20 in the pipeline and 50 planned for 2022, Pokawa is moving forward very quickly. At the end of 2021, according to our annual ranking of the 100 fast food majors, the chain 34e, posted a turnover of €53 million in France, up 153% with 35 openings during the year. To meet the many challenges that arise, in an increasingly battled competitive landscape and with a model very focused on delivery, the two founders who confirm to us that they want to move up a gear have entrusted the general management (a position that they were shared until then) to a figure in fast and delivered food, Bart DeVreese, Domino’s Pizza defector. CEO of the Swiss subsidiary of the American pizza giant for 3 years, which he restructured and led to profitability, he had previously distinguished himself for 5 years, as general manager of Domino’s France between January 2013 and October 2018 after having cut his teeth first at SSP then at Compass as commercial director. His professional career is rich in more than 3 decades of experience in the hotel industry, concession and fast food has management positions where he has successfully led missions of transformation, optimization and growth of companies in environments requiring the creation of a strong results culture. This, through the commitment and development of team skills. His leitmotif, as he writes on his Linkedin profile: “Never loose a Customer”.
“We have recruited 3 benchmarks in their respective fields. Bart will help us to accelerate, particularly in travel retail where we are the only ones to be in Montparnasse and Lyon Part-Dieu stations”, Maxime Buhler.
Nicolas Dégéraud in marketing, Thomas Le Breton in purchasing
A beautiful new story that begins for Bart De Vreese, he who wanted to continue his journey as the main player in the strategy of a brand with an inclusive corporate culture from the shareholder to the teams and, in a vision 360° (digital, environmental and societal post-Covid business world). He confides to snacking.fr “ be very proud to take up this ambitious challenge alongside founders who have been able to write a great story with a splendid and unique brand with very strong potential “. He will be supported in this new adventure by a marketing expert, Nicolas Degeraud who, after starting his career at Procter & Gamble, cut his teeth exclusively in catering at KFC first for 3 years then, for 8 years, at Domino’s France which, at the end of the year, had 458 units in France for €290 million in turnover. In purchasing, Thomas Le Breton, who had worked for Hana Group for 5 years after working at Foodex in the sales department, also joins the team. A shock team that should allow, according to Maxime Buhler, to continue to innovate with the ultimate goal of becoming the number 1 healthy brand in the world.