Land-based casino, resort and online gaming operator Bally’s Corporation today announced a multi-faceted marketing partnership with the New York Yankees.
Brand visibility in stadiums
The agreement between Bally’s and the 27-time World Series champions marks the operator’s first sports betting partnership in New York after launching its online sports betting operations in the state in July, and designates Bally Bet as official sports betting partner of the Yankees.
Bally’s Interactive North America COO Adi Dhandhania hailed the partnership which will boost the visibility of Bally Bet and other Bally’s brands in the state, highlighting the Yankees’ history as franchise and its popularity as a global brand that “speaks for itself. »
The multi-faceted marketing partnership has appointed not only Bally Bet as the team’s Official Sports Betting Partner, but also Monkey Knife Fight as the Official Fantasy Sports Partner, Bally Casino as the Official iGaming Partner and Bally Play as the Official Gaming Partner free, and granted Bally’s brands access to Yankees branding and marketing designations. Bally’s Casino in Atlantic City has become a proud partner of the New York Yankees.
New York Yankees Senior Vice President of Partnerships Michael Tusiani spoke enthusiastically about the new partnership with Bally’s, noting that the new brand visibility in Yankee Stadium and Bally’s in-stadium customer engagement will help the company to strengthen its “global gaming presence in New York.” »
Inside Yankee Stadium, Bally’s brands will be visible through LED advertisements placed in multiple locations including the outfield wall that borders the field of play, the walls of the main level bars in the fields left and right that face the field, on the terrace level notice board, as well as on boards in the large hall.
During games, Bally’s logo will feature on the stadium’s center field high-definition video panel and the brand will benefit from other brand activations to build brand awareness among Yankees fans.
Increased presence in sport
The partnership agreement with the Yankees has bolstered Bally’s growing presence in national media and sports, as the brand has already been designated as an authorized gaming operator by three of the major leagues – MLB, NHL and NBA – as well as the Women’s National Basketball Association (WNBA).
The deal with the Yankees builds on previous partnerships Bally’s has with the NHL’s Nashville Predators, WNBA’s Phoenix Mercury and NFL’s Cleveland Browns.
Recently, Bally’s gained access to the Kansas market as a partner of Boot Hill Casino & Resort in Dodge City and will be able to accept mobile betting as soon as the state officially launches mobile sports betting.