5 online courses to master Google Ads

5 online courses to master Google Ads

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Google Ads: find new customers on the Internet – SEA with Web Optima – Training

The objective of the training: to enable you to launch Google Ads advertising campaigns (Search and Performance Max). You also learn how to analyze your campaigns in order to optimize them. The prerequisites are as follows: having a website (or a practical case), having an Internet connection and knowing how to use IT and digital tools.

Duration: 2 p.m.
Type of teaching: Distance learning
Public admitted: current employee, job seeker and company
Price: €1,250, not eligible for the CPF

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Launch and manage a Google Ads campaign with Lexom Group

You learn how to manage paid referencing techniques, how to make your first Google Ads campaigns a success, how to more generally define an SEM (Search Engine Marketing) strategy and how to set objectives consistent with your needs. The prerequisites are as follows: use the Internet regularly, be comfortable with new technologies in general and have a Google account.

Duration: 7 hours
Type of teaching: At a distance • In center • In company
Public admitted: current employee and company
Price: €990

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Google Ads for eCommerce with Academiste.com

This training allows you to create your own Google Ads campaigns but also to launch your Google Shopping campaigns. You learn how to set up effective tracking to track your online sales. The training is open to anyone who wants to master Google Ads, to become independent or improve their skills.

Duration: 21 hours over 3 days
Type of teaching: At a distance • In center • In company
Public admitted: current employee and company
Price: €1,750, fundable CPF

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Google Ads (Adwords) Level 1 with Academiste.com

The training is divided between 80% practice and 20% theory. You learn how to create Google Ads campaigns from A to Z but also how to optimize them for better performance. You will learn how to configure your campaigns and ad groups (Search, Dynamic and Shopping).

Duration: 14 hours over 2 days
Type of teaching: At a distance • In center • In company
Public admitted: current employee and company
Price: €1,350, fundable CPF

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Google Ads: Initiation + Deepening with Dawan

The objectives of the training: know the structure of a Google Ads account, identify the right keywords for a campaign, create Search and Display campaigns, analyze the performance of its ads and understand how to optimize them, understand other types of campaigns (YouTube and Google Shopping for example). To participate in this training, it is important to have knowledge of the web and how it works in general.

Duration: 2 days
Type of teaching: Distance learning • In center
Public admitted: current employee, job seeker and company
Price: €1,340

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These offers come from the MaFormation site (HelloWork group, publisher of the BDM).

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