MSP companies need an adapted marketing strategy to succeed in increasing their visibility and generating sales.
Changes in the digital arena are inevitable. Companies in the managed service provider (MSP) industry must keep up with the ever-changing landscape or customers will seek one with smarter solutions. The best way to future-proof your MSP business is to strengthen your digital marketing strategies.
Digital marketing can help generate more customers and bring value to the businesses you serve. It is important to know which strategies are most effective. Here are five that we’ve seen bring remarkable results to our MSP customers.
1. Paid Media
You can market your services without having to shell out a budget, but not all the time. By using paid media, you can directly target your desired audience with advanced tools, making it one of the best ways to attract a customer.
Pay per click (PPC)
PPC advertising is paying for a search engine to show your ad when a user searches for related keywords. Using an auction-based system, PPC works when you bid on keywords you want your ads to show for. When a user enters the keyword, your ad appears above the organic listings. Once a user clicks, you pay for that click.
Paid social networks
With paid social media, it is easier to market any content as soon as it is uploaded to the platform. Social media channels also allow you to determine and control the frequency of your posts. Low prices for social media ads allow campaign sustainability even when it lasts for a while, unlike other digital advertising strategies which may require larger funding.
2. Acquired and Owned Media
Earned media is also called word of mouth marketing. This includes testimonials from customers, influencers, and fans who turn into brand advocates for your product or services. On the other hand, owned media is the content that you can post for free. You have full ownership of this content and can edit it whenever you want.
SEO is all about getting your website and web pages to rank higher in search engine results pages organically. It starts with creating valuable content with the right keywords. An SEO strategy also requires making your website fast to load and user-friendly for a better browsing experience.
Advertising by e-mail
When creating email campaigns, always keep your audience in mind. Know their behavior and adjust your strategies based on the information you get. Find out if they value simple, clear emails more than those with animated graphics or interactive features. From there, you can create campaigns that generate better engagement.
When it comes to content, start with a short, catchy subject line. Try descriptive lines with a creative twist. For the main message, always present them with benefits rather than irrelevant information that they may not need in their business. Avoid using highly technical terms that you, as an MSP, can only understand. Keep your emails short, easy to digest, and brief.
Remember that your customers are busy with their own business and have little time to check their emails. Take this opportunity to capture their attention, or you risk losing their interest.
3. Influencer Marketing
Influencers who have built a social network are essential partners in marketing your business as a service provider. Considered experts in their field, influencer reviews and recommendations are key to generating social proof for your brand. Product mentions and influencer recommendations push your mileage to their vast audience.
4. Data intelligence
Data intelligence can help you scale your business, increase your sales, protect your assets with cybersecurity, complete tasks faster with automation, and run smoother without spending huge amounts of money. money in the process.
Conversion rate optimization
Start by working on the back-end of your website. Create a simple yet eye-catching web design. In my experience, simple designs create higher conversions than flashy ones.
Keep your website loading fast without downtime. You risk losing customers’ attention if your site keeps crashing before they even reach your landing page. Your website should be optimized for both desktop and mobile.
Finally, content plays a crucial role in conversions. Use titles that highlight the benefits and create clear calls to action that generate a direct response.
5. Creative design
A good design seals your digital marketing. This can boost engagement and extend the attention span of your potential customers.
Launching your business and showcasing your services is only half the journey to building awareness for your business. Branding bridges the gap between you and your customer by creating a distinctive and consistent identity that sticks in their minds.
Your website is an online mirror of your business. A good web development service improves your online presence and covers web design, content development, network security setup, and more.
A transparent website plays a vital role in turning visitors into customers. Your website should be simple, responsive, fast-loading, and optimized, and should include strategic CTAs and contact details.
Digital Marketing in the MSP Industry
As an MSP, digital marketing can help you win customers by identifying the right platforms to showcase your services and focusing on how to convert leads into customers.
Still not convinced what digital marketing can do for your business? Below are some benefits of integrating digital marketing in the MSP industry.
• Everyone is online. Accept it or not, almost everyone is online, including your customers. To reach them, you need to appear on the platforms they use frequently.
• Your competitors are online. Just as your customers are moving online, your competitors have also followed suit. Being on the playing field and implementing the best digital marketing methods puts you ahead of your competition.
• Strengthens legitimacy. If you’re taking your business online, digital marketing is a cost-effective way to get the most out of your investment.
Digital marketing for MSPs is profitable and convenient for you and your potential customers. Are you ready to take your MSP business to the next level of competitiveness? Get started in digital marketing now and see how your business grows!