3 marketing methods for HR [LIVRE]

3 marketing methods for HR [LIVRE]

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Corporate recruitment today is not the same as it was a few years ago. A strategic action plan is essential to properly meet your company’s staffing needs and wants, leading to new business growth. To find and retain potential candidates, define an authentic and differentiating employer brand, discover the 3 marketing methods for HR in this book available on Amazon.

HR Marketing, a powerful and positive employee experience

CMOs have been successful in building relationships with their HR associates and breaking down organizational silos in recent years. Although it may not be an obvious match, a strong partnership between marketing and human resources can generate substantial returns for companies looking to stand out in a competitive market.

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The synergy stems from the inherent similarities between the two disciplines. In each case, success hinges on strong brand awareness, a top-notch user experience, and effective communication of a company’s values.

Marketing and human resources are not as separate as one might think. A business must attract profitable customers to achieve decent sales figures. But attracting top talent is also critical to long-term business success, hence HR marketing.

HR marketing aims to create a powerful and positive employee experience. This approach is achieved through the combination of target group-specific content (employer branded content) and a recruitment marketing strategy. These two components allow companies to establish and maintain relationships with their candidates.

Whether you are addressing customers or employees, the objective is therefore the same: to grow the company in one way or another. Your company’s rhetoric and values ​​remain the same.

To strengthen the effectiveness of your HR practices, the 1min30 agency has created a unique methodology and presented in its book 3 marketing methods for HR: employer brand, recruitment, employee experience based on marketing methods.

It consists of 3 methods:

1. Define your employer brand;

2. Implement a candidate acquisition strategy;

3. Set up a collaborator experience.

1. Define your employer brand

Employer branding is simply the reputation of a company as an employer and the value it brings or what it offers to its employees. A positive employer brand helps attract and retain quality employees, who are essential to business success and growth. Its advantages are not negligible, because it allows to:

  • Strengthen your image;
  • Retain your employees;
  • Boost the commitment of your employees;
  • Improve your attractiveness thanks to the efficiency of your sourcing.

2. Implement a candidate acquisition strategy

If you want your employer brand to succeed, you will need to develop a strategy. Companies must stand out to attract the best possible candidates. In this digital age where job seekers are “more sophisticated buyers”, it is essential to differentiate yourself from the competition to hire high-level candidates. For this, the company must position its organization as a digital leader and by creating a strong employer brand identity. It must deploy capacities of attractiveness and seduction.

3. Set up a collaborator experience

The employee experience encompasses all the interactions, learning, actions and experiences of an employee from the moment they view your job posting until they leave your company. Designing a powerful employee experience isn’t just a checkbox for the HR team. A strong employee experience can have a positive impact on everything from your recruiting efforts to your bottom line. With the right employee experience strategy, you can increase your ability to attract, engage, and develop high-performing employees.

Attracting and retaining talent isn’t as simple as it used to be. It is therefore a strategic issue for your company at a time when the labor market is becoming increasingly tight, particularly in terms of new digital skills. To not miss any opportunity, whatever the size of your team, the nature of your project or your financial means, read the book 3 marketing methods for HR: employer brand, recruitment, employee experience.

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