3 days to boost your digital strategy



The Marketing Digital Days, the flagship event organized by the CyberCité agency on webmarketing, data acquisition and management, is back for 3 days of online conferences led by a panel of high-level experts, October 18-20. The objective: to help you understand the current changes in the sector and adapt your strategies based on feedback and proven technical expertise, in order to boost the results of your campaigns and improve your online visibility. From the scheduled end of cookies to levers for better performance, you will get all the answers to your questions!

Take part in Digital Marketing Days by CyberCité

3 themes to explore digital marketing at 360°

Do you want to give meaning to your web marketing actions, while meeting the new needs of your consumers? This 2nd edition of Marketing Digital Days by CyberCité presents a rich program through 3 themes: start, run, to analyse. Concretely, you will be able to discover:

  1. Day 1 – Start : best practices on site creation and redesign, but also the fundamentals of SEO,
  2. Day 2 – Run : feedback and advice on acquisition strategy,
  3. Day 3 – To analyse : the expertise of the speakers on subjects related to data and CRM, to support you in the analysis and monitoring of your performance, in order to correctly measure your ROI and adjust your strategy.

Marketing Digital Days: the conference program

On the program of conferences planned as part of Marketing Digital Days, led by key players in web marketing such as Google, CyberCité, OnlySo, ISOSKELE, Salesforce, Webqam, Krooga, Sylius or Acoustic, you will be able to follow in particular:

  • Core Web Vitals: the top actions to improve my site’s scoresby Christophe Badiou, SEO technical referent at CyberCité
  • Headless e-commerce: everyone is talking about it, but what is it?!by Kevin Bessat, country manager France at Sylius
  • UX, UI and SEO: what synergies for e-commerce?by Jean-François Vervaecke, SEO expert at CyberCité
  • Netlinking strategy: understand what Google is waiting for to hit hard!by Quentin Lohou, SEO project manager at CyberCité
  • Performance Max: what if we took stock of this new Google Ads product?by Antoine Generay, business development manager at Google, and Emily Cerisier, senior SEA / media consultant at CyberCité
  • Data Quality: how to make reliable and enrich your customer and prospect data to optimize the performance of your relational marketing?by Artus de Saint Seine, Data & Media Activities DGA, and Sam Heshmati, Data Quality Client Director at Isoskèle,
  • The new Google Analytics 4: from theory to practice, including migrationby Cédric Sonrel, head of the data analytics department at CyberCité

Among the other themes that will be discussed during these 3 days of conferences, you will also find SEO / SEA convergence, content marketing, social shopping, marketing automation, the end of third-party cookies…

How to participate in Digital Marketing Days?

The Marketing Digital Days are open to all digital professionals, marketing and communication departments, e-merchants, retailers, B2B and B2C advertisers, large international groups, SMEs, as well as all organizations that present challenges digital to raise. The event will take place online from Tuesday, October 18 from 10 a.m. until Thursday, October 20. Registration is free and gives access to 21 conferences.

Take part in Digital Marketing Days by CyberCité

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