Month: August 2022

"Influencer marketing challenged by its impact", Pierre-Hubert Meilhac (Ogilvy)

“Influencer marketing challenged by its impact”, Pierre-Hubert Meilhac (Ogilvy)

For the past two years, a movement mainly driven by agencies and advertisers has been advocating a more responsible approach to the influencer relationship in the context of partnerships between brands and content creators (charter drawn up by the Syndicat du conseil en relations publics, work of the Professional Advertising Regulatory Authority). Over the past …

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NFT : Otherdeed dépasse NBA Top Shot en termes de ventes

NFT: Otherdeed surpasses NBA Top Shot in terms of sales

Four months after its launch, the NFT Otherdeed collection has surpassed NBA Top Shot in terms of total sales volume. August was a difficult month for the non-fungible tokens sector, with the number of unique buyers and transactions well below the figures seen in the first months of the year. Despite this market slowdown, Otherdeed …

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NBA 2K23: the 15 challenges of the “Jordan Challenge”?

NBA 2K23: the 15 challenges of the “Jordan Challenge”?

Michael Jordan will be at the heart of the NBA 2K23 edition with 15 challenges to complete based on the highlights of his career. Decisive shot, domination of the opponent, handover, etc. Here’s everything you need to know about the “Jordan Challenge”. Great comeback. More than ten years after NBA 2K11, and the appearance of …

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The fear of power cuts turns into a nightmare for French industrialists

The fear of power cuts turns into a nightmare for French industrialists

The message is clear. The worst-case scenario must be considered and we must prepare for it. Because, even if our gas stocks are filled to 100% of their capacity, the risks of cuts are not zero this winter, in particular if all the negative hypotheses are combined: a total interruption of Russian gas deliveries, temperatures …

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La maison Plisson 1808 table 30 % ventes l

Plisson slows down its exports, weighed down by the reimbursement of its PGE, Gestion-cash

Over the centuries, badgers Plisson have foamed, softened and shaved millions of beards. And above all, that of Napoleon, for whom the family house was created in Paris, in 1808, before moving in the 1990s to Côtes-d’Armor, in Brittany. A colorful bicentenary story that seduced the couple Isabelle and Thomas Villeneuve, respectively ex-director of strategy …

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Greenhouse gases: Canadian banks far from the targets set by the UN

Greenhouse gases: Canadian banks far from the targets set by the UN

By joining this alliance, they have committed to aligning their loan and investment portfolios towards achieving net zero greenhouse gas emissions by 2050, as well as setting interim targets for 2030 or earlier. But rather than changing their practices and reducing the financing of the fossil fuel industries, the banks are increasing their aid to …

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Bernard Tapie lors d

Crédit Lyonnais arbitration: CDR hopes for 320 million euros

Responsible for managing the liabilities of Crédit Lyonnais, the Consortium de realization (CDR) intends to recover more than 320 million euros through the sale of Bernard Tapie’s property, in reimbursement for the 2008 arbitration, said a source familiar with the matter. . The CDR has been seeking for years to recover the 403 million euros …

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