ūüí• Vente de l'ASSE : David Blitzer pr√™t pour la derni√®re √©tape ! ‚čÜ Peuple-Vert.fr - Foot - ASSE

ūüí• Vente de l’ASSE : David Blitzer pr√™t pour la derni√®re √©tape ! ‚čÜ Peuple-Vert.fr – Foot – ASSE

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To buy (and therefore sell) a football club, it can take months or even years. ASSE is in the middle of the sale process and last night, Romain Molina (investigative journalist specializing in football), delivered the latest information regarding the sale of the Saint-Etienne club. The opportunity to recall the different stages that punctuate the sale of a club.

A club is not a kilo of tomatoes (even if sometimes the latter fly low on the first named when the results do not follow!). Thus, when it comes to buying a football club, there are steps to follow. Currently, ASSE is in exclusive negotiations with a potential buyer, namely David Blitzer.

“A football club’s assets include a team made up of players, and these are not ‘normal’ employees, they are all on fixed-term contracts, it’s a somewhat atypical population”explained the associate lawyer of Cabinet Taj, Muriel F√©raud-Courtin, in the columns of L’Equipe a few years ago.

It is therefore very difficult to assess the takeover price of a football club. “The true value of a club is that which a seller agrees to recover or that which a buyer really agrees to put. When you want to sell fast, you’ll never get the best sale there.” indicates the president of the Observatory of football business, Vincent Chaudel.

Sometimes it sucks because we realize the true financial situation of the club!”

Illustration during the Ligue 1 Uber Eats match between Saint-Etienne and Reims at Stade Geoffroy-Guichard on May 14, 2022 in Saint-Etienne, France. (Photo by Hugo Pfeiffer/Icon Sport)

The steps that lead to the sale are as follows:

1- The club appoints an agent: as far as ASSE is concerned, the firm KPMG has been appointed.

2- The club carries out a ‚Äúdue diligence sale‚ÄĚ: It is a kind of presentation brochure which specifies all the characteristics of the club in the financial, social, fiscal, legal fields… Either the potential buyer is satisfied with this presentation, or he decides himself to enter into a due diligence phase in order to obtain more details. It is at this stage that David Blitzer finds himself, which motivated the visit of a delegation to the offices of L’Etrat this week.

Romain Molina confirms: ‚ÄúSt-Etienne is undoubtedly the club that is most talked about. There is a delegation from the Blitzer group that has come. They are doing the ‚Äúdue diligence‚ÄĚ (note: the necessary checks). They are checking everything. What I don’t know is until when. I know that they are in exclusive negotiations with Roland Romeyer and Bernard Ca√Įazzo, as had already been the case with other funds that had already tried their hand at takeover of St-Etienne. Sometimes it sucks because we realize the true financial situation of the club, that there may be a few corpses in the cupboards, or there are also the owners who will suddenly claim more money when a deal had been found.”

3- A data rom is set up (it has existed for several months at ASSE and has already been consulted by other potential buyers… ‚ÄúThe data room comes into play when we have identified serious buyers, explains Vincent Chaudel. Because you’re baring yourself, so you don’t want to do it twelve times. It takes a real and serious will to redeem.‚ÄĚ

This step is much the same as when you sell your car. You start to give certain information such as maintenance invoices and the history of your vehicle only when you have the impression of being faced with a serious buyer…

Also read: Mercato: Towards a good sale of Yvan Neyou?

Romeyer and Ca√Įazzo are waiting for a quick offer!

Roland ROMEYER / Bernard CAIAZZO – 05.01.2010 – Press conference – Center de l’Etrat – Saint Etienne
Photo: Jean Paul Thomas/Thomas Pictures/Icon Sport

4 – Then all the parties have to agree on an amount, and that’s where the (even more) serious things begin…

Romain Molina continues: “What is certain is that they moved this week. No offers have yet been made. The leaders of St-Etienne are expecting one fairly quickly. Will she be accepted? I do not know ! Be that as it may, given what has happened in recent weeks and according to what I have heard from St-Etienne, the buyout price cannot be very, very high.

When you buy ASSE, which is a mythical club and very interesting to buy, its financial situation poses a problem. The descent into Ligue 2 had absolutely not been planned. A club like St-Etienne cannot stay in Ligue 2 for very long, in particular because of its structural deficit. So you know you’re going to have to put in, put in and put in to make up for that deficit. What about that? So there hasn’t been an offer yet, but there are exclusive negotiations… However, I am not in the secret of the Gods…”

Blitzer’s emissaries visited the club’s infrastructure…

The visit of the delegation to St-Etienne had the particular objective of discovering the real estate and movable structures of the club. Le Progr√®s specifies that David Blitzer’s emissaries arrived on Wednesday and continued their visit yesterday. In particular, they were able to discover the Robert-Herbin life center, the Geoffroy-Guichard stadium and the green museum. L’Equipe adds that they were accompanied by a representative of KPMG.

A week that will have seen L’Etrat welcome another less sympathetic visitor since the club was raided in order to seize potentially compromising documents in a case of unlicensed players’ agents… A bit awkward timing but of which we confirmed that this will not impact the ongoing sales process.

Some (good?) news could fall by the end of the month. It is in any case the will of all, starting with the supporters. But as mentioned previously by Romain Molina, our two presidents are presidents are sometimes unpredictable and a rise in the bids would undoubtedly not be to the taste of David Blitzer who has the reputation of being as competent as he is tough in business… L’Equipe specifies that the meeting which took place this week between the Blitzer delegation and Roland Romeyer did not go very well. Not enough to hinder the redemption process, however. The daily specifies that in the event of the club’s takeover, a new general manager could replace Jean-Fran√ßois Soucasse… It would be a profile corresponding to Gauthier Ganaye (34 years old) who already has a long past in the football since he has already held roles in Lens, Barnsley, Nice, Oostende and Nancy. A profile which could also correspond to that of Aymeric Magne (39), who officiated at Disneyland Paris before the City Football Group placed him as general manager in Troyes in 2021.

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